What Do You See

WHAT DO YOU SEE?

THE BRIEF

Create an advertising campaign that showcases Caran d'Ache products.

THE SOLUTION

I used the pencils to represent mountains to emphasise the Swiss background of the company which led to a relevant tagline, "an exceptional Swiss range".

Poster Design A landscape view of the advertising campaign, this could be placed in various places for example, magazines, billboard or as a leaflet inside of packaging of other products from the company.	Poster in Situ An example of the advert in situ.

WHAT DO YOU SEE?

Poster Design

A landscape view of the advertising campaign, this could be placed in various places for example, magazines, billboard or as a leaflet inside of packaging of other products from the company.

Poster in Situ

An example of the advert in situ.