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APRIL FOOLS
THE BRIEF
Create an April Fools campaign that operates on the edge of plausibility.
THE SOLUTION
For this brief I chose to use Smirnoff and used their brand guidelines to create a series of posters. I created a new product that has the potential to make people believe it truely exists.
 Smirnoff Raspberry CondomRaspberry flavoured condom by Smirnoff. |  Smirnoff Apple CondomApple flavoured condom by Smirnoff. |  Smirnoff Blueberry CondomBlueberry flavoured condom by Smirnoff. |
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 Raspberry FlavourA closer look at the new Smirnoff raspberry flavoured condom. |  Advertising in SituHow the posters looks in situ and could be placed in a variety of places for example outdoor, magazine or in bars. |
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