Purdeys | design

REPACKAGE PURDEY'S

THE BRIEF

Repackage Purdey's Rejuvenate and extend its range to include one new product - Purdey's Natural Energy.

THE SOLUTION

Retaining key graphic elements of the exisiting packaging to create a new, refreshed look. The new bottle has a desirability about it due to its unconventional design. To appeal to the target audience of on-the-go people, the new bottle is made from light aluminium and has a lid to ensure the consumer can easily take it anywhere with them.

New Bottle Design The new designs have a similar style but different features to help differentiate flavours on the shelf.	Design Specifics Detailed information of how the design would be put into place.	Advertising Purdey's A closer look at how Purdey's could be advertised in a way to emphasise the 'refreshed' design.

REPACKAGE PURDEY'S

New Bottle Design

The new designs have a similar style but different features to help differentiate flavours on the shelf.

Design Specifics

Detailed information of how the design would be put into place.

Advertising Purdey's

A closer look at how Purdey's could be advertised in a way to emphasise the 'refreshed' design.