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YCN AWARDS - FEDRIGONI
THE BRIEF
Raise awareness of Fedrigoni papers amongst printers across the UK to persuade them to suggest our papers to clients.
THE SOLUTION
A follow-up campaign using humour to highlight that Fedrigoni recognise they have expensive papers but that the money spent is worth it.
 Fedrigoni PresentationOpening tagline to the campaign. |  Fedrigoni LetterFirst contact - when opening the envelope assorted paper corners will fall out. |  Fedrigoni BoxCall to action - alongside the letter will be a box including background information on Fedrigoni, a sample book, business card and prepaid appointment card. |
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 Fedrigoni Box Visualisation3D visualisation of call to action. |  Fedrigoni Sample BookThe varied paper range is staggered and cut in size according to the papers value. |  Fedrigoni Business/Appointment CardBusiness cards and prepaid appointment card to book a meeting. |
 Fedrigoni LeafletBackground history of Fedrigoni with information and images of how we put the corners to use. |  Fedrigoni Paper WeightTo conclude the campaign a representative will gift the printer an exclusive paper weight. |  Fedrigoni Christmas CardAs a campaign reminder the printer will receive a bespoke Christmas card. |
 Fedrigoni Campaign CollectionEntire campaign collection - the sample pack and boxes are Spot UV finished. |
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